Lena Kuffner

Lena Kuffner is a Los Angeles-based conceptual creative director specializing in creating comprehensive brand stories. She was the creative lead for Old Navy’s turnaround, overseeing the retail brand’s work over a five-year period, collaborating with celebrated comedic talent on the company’s entire TV and digital lineup. She worked directly with Melissa McCarthy, Amy Poehler, Julia Louis Dreyfus, Fred Armisen and Carrie Brownstein, as well as Amy Schumer to create the most talked-about campaign work for the brand.

Kuffner has led creative work for Target, Harry’s, Bravo TV, One & Only Hotels, and The Honest Company. She also conceived the launch of Virgin’s new cruise line, Virgin Voyages, and Google’s new modular phone.

She has also worked on projects for J. Crew, Williams Sonoma Home, the Richard Avedon Foundation, Anthropologie, Banana Republic, Farfetch, Net-a-Porter, Bergdorf Goodman, Belstaff, FEED USA, Dockers, Eddie Bauer, and Pepsi.



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